| PRINT PLANNING AND BUYING
Time to rethink things: This must be the focus for all organisations who want to survive the recession and be ready to take advantage of the recovery. One way of achieving this is to rethink your print requirements.
All organisations, regardless of size, produce printed materials for themselves and for their clients. The larger the organisation, the greater it’s printing needs, but the less likely that print procurement will be carried out in an organised manner. Too often, departments fend for themselves in a piecemeal fashion. The result? Most printed materials are comissioned from many different printers, with few standards for appearance and quality and few or any opportunities to achieve economies of scale.
The materials come from all areas of the business, including direct mail, stationery, newsletters, brochures, catalogues, promotional literature and forms. Further complicating matters, there are various types of printing, including Litho, Gravure, Flexo and digital, not to mention hundreds of differing grades of paper, inks and finishing options. All these factors can cause print purchasing to fragment. This is where Eason Advertising can help ease the pressure and decisions and decide with you on the best solution for your needs.
Whether your defined needs are business cards to bags, packaging to booklets, magazines, 48 sheet posters, bus sides or you are just looking for a quote, we’re here to help!
BENEFITS
We offer a complete range of print procurement and management services by having a large network of trusted and specialist print suppliers. This allows for ongoing savings to you. Our expert and up-to-the-minute knowledge of the printing industry allows us to provide for individual requirements on each specific job, and at the same time guarantee best value and quality.
Eason Advertising offers one point of contact for all your print requirements.
Our aim is to make savings for you by choosing the right form of printing, stock, storage and delivery to meet your needs. Our customers have experienced savings from 5% to up to 38%, giving them the capital and flexibility they need to use in other areas of their business.
We help you find the most economic solution to your requirements and budgets.
You will benefit from improved quality of your printed materials through consistent application of standards.
In addition to full print management and procurement, we also offer:
DESIGN AND TYPESETTING SERVICE
We offer a full typesetting, design, reproduction and art management service. Developing an entire project under one roof reduces turnaround times and allows us to meet tight production schedules.
STORAGE AND LOGISTICS
Through our parent company’s 750,000 sq ft warehouse in St. Margaret’s, County Dublin we have access to extensive storage and logistical capabilities.
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SAVINGS ACHIEVED
THROUGH EASON ADVERTIISNG
Just look at the savings in print and design some of our clients have achieved recently:
Example 1
Business Cards designed and printed, one colour both sides on 300gsm white silk stock.
PREVIOUS PRICE €130
EASON ADVERTISING PRICE €80.00
SAVING 38.46%
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Example 2
Lodgement Books – 50 sheets x 2 (carbonated NCR 80gsm paper)
PREVIOUS PRICE €1,094
EASON ADVERTISING PRICE €990
SAVING 9.51%
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Example 3
Permanent Address Labels designed and printed, 2 colour on 170gsm art
PREVIOUS PRICE €140
EASON ADVERTISING €125
SAVING 10.71%
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Example 4
Accounts Statement paper – one colour (qty per box 1,500)
PREVIOUS PRICE €1,371.30
Eason Advertising €1,207.50
SAVING 11.94%
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Example 5
Pricing Labels (26mm x 12mm) and Ink Rollers
PREVIOUS PRICE €531.70
Eason Advertising €391.30
SAVING 26.41%
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Example 6
Envelopes overprinted one colour (from envelopes supplied)
PREVIOUS PRICE €592.00
Eason Advertising €455.00
SAVING 23.14%
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Example 7
Wages Slips – 2part listing paper – 2 colour
PREVIOUS PRICE €208.50
Eason Advertising €186.00
SAVING 10.79%
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Example 8
12 issues of a minimum 32 page Monthly 4colour Newsletter x 700 copies printed A4 on 130gsm art, full colour throughout.
Price included, artwork, design, sourcing suitable images, typesetting and 4 sets of amendments, proofs, print and delivery
PREVIOUS PRICE €100,000
Eason Advertising €75,000
SAVING 33%
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Example 9
Paper bag printing
- 3 types of 38gsm brown pure Kraft bags (small/medium/large) printed 2 colour, 2 sides – total quantity of these bags 52,000
- 3 types of 70gsm white paper carrier bags (small/medium/large) with flat paper tape handles, printed 2 colour, 2 sides - total quantity of these bags 132,000
The artwork was supplied by client as finished hi-res pdf files for print.
SAVING 10%
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Example 10
Set of 12 Gift Cards
Design, concept and print management of 12 Electronic Giftcards and Carriers to include lifetime usage of ALL images, one existing client owned image that had to be re-worked and modernized.
Costs of work carried out included edits, meetings, completing new batches of cards for presentations.
Please contact us for a full description of the work undertaken and the savings achieved on this job.
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