Media Planning and Administration in the Agency covers the planning and buying of all media on behalf of our clients.
The main aim of Planning and Administration is to assist our clients in achieving their business objectives through their advertising budgets by recommending the best possible use of various media platforms available. It includes analyzing target audiences, keeping abreast of media developments, reading and anticipating market trends and understanding consumer motivations and habits.
Currently there is a shift away from 'traditional' media planning to a more holistic approach. As well as standard above-the-line channels such as TV, print, radio and outdoor, agencies now have to consider PR, below-the-line channels, in-store, digital media, product placement, social networking sites and other emerging communications channels, all for the purpose of ensuring the client's advertising budget achieves best value.
