- BLOG BEAG –

A topical blog from Eason Advertising

  • Feb
    4


    National radio  RTÉ Radio 1 will be broadcasting all the key Heineken Cup games live and exclusive:

    Quarter Finals: Weekend of 9th – 11th April

    Leinster vs. ASM Clermont AuvergneMunster vs. Northampton Saints

    Semi-final 1: Weekend of 1st – 2nd May

    Toulouse or Stade Français Paris vs. Leinster or ASM Clermont Auvergne

    Semi-final 2: Weekend of 1st – 2nd May

    Biarritz Olympique or Ospreys vs. Munster or Northampton Saints

    Final – 22nd May – Stade de France

    To co-incide with this coverage, RTE Radio are offering a 20 spot ‘Heineken Cup Package’ 2010 for €7,950*. Advertisers will have priority access to all live games with this exclusive package Contact Kathleen to secure this package of *4 spots per match depending on Munster/Leinster qualifying. Otherwise cost will be pro-rated down to reflect actual number of games.

    END

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  • Jan
    29



    From time to time we are asked about sponsorship opportunities on RTE Radio, especially for longer term brand leverage objectives.

    Here’s a list we’ve compiled showing what’s currently available and what’s taken already, as of January 2010. We’ve included a note of the current incumbent sponsor where  applicable. Further details from Kathleen@easonadvert.ie.

    ________________________________________________________________________

    RTE RADIO 1

    Show Current Sponsor
    The Tubridy Show
    Mon-Fri 09.00-10.00
    Sponsor TBA
    Mooney
    Mon-Fri 15:00-16.30
    Available
    Weekday Weather
    Mon-Fri 07.00-23.00
    EBS & Dimpco
    Risin’ Time with Maxi
    Mon-Fri 05.30-07.00
    Available
    Ronan Collins
    Mon-Fri 12:00-13.00
    Available February 2010
    Liveline
    Mon-Fri 13:45-15.00
    Specsavers
    Drivetime
    Mon-Fri 16:30-19.00
    HSBC
    Sports at 7
    Mon-Fri 19.00-19.30
    AIB
    Arena
    Mon-Fri 19.30-20.00
    Available
    Miriam Meets
    Saturday 09.00-10.00
    Airtricity
    The Business
    Saturday 10:00-11.00
    Friends First
    Marian Finucane Weekend
    Sat-Sun 11:00-13.00
    Flora
    Weekend Sport
    Sat-Sun 14.00-18.00
    Ladbrokes

    ________________________________________________________________________

    RTE RADIO 2FM
    Show Current Sponsor
    The Colm & Jim-Jim Breakfast Show
    Mon-Fri 06.00-09.00
    Available
    Nob Nation
    Monday Friday
    (During The Gerry Ryan Show)
    Available
    The Gerry Ryan Show
    Mon-Fri 09.00-12.00
    Available
    Rick O’Shea
    Mon-Fri 12.00-15.00
    Erin Hot Cup
    Larry Gogan
    Mon-Fri 15.00-16.00
    Available
    Will Leahy
    Mon-Fri 16.00-19.00
    Available
    The Tommy & Hector Show
    Sat 10.00-12.00
    Available
    Ballbusters
    Sat 12.00-14.00
    Available
    2fm Traffic & Travel
    Mon–Sun 06.38 – 18.40
    (10 bulletins per day)
    Available
    Seven Day Sport
    Mon–Fri 06.30 – 19.00
    Sat-Sun 12.00 – 19.00
    Available

    ________________________________________________________________________

    RTE Lyric FM

    Show Current Sponsor
    Liz Nolan’s Daybreak
    06.30 – 09.00
    Available
    Classic Drive
    16.00 – 19.00
    Available
    The JK Ensemble
    14.00 – 16.00
    Available
    Weather
    Monday – Sunday
    Available
    Weekday Traffic
    Monday – Friday
    Available
    Lyric Concert
    Mon-Fri 20.00-23.00
    Available
    Sunday with Gay Byrne
    14.00 – 16.00
    Available

    END

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  • May
    21


    RTÉ 2FM’S EXAM SERIES “COUNTDOWN TO JUNE 06″ RETURNS MONDAY 25TH MAY

    The RTÉ 2FM Leaving Certificate exam series, Countdown to 306 returns from Monday 25th May, 7pm to 8pm nightly on RTÉ 2fm.

    Evelyn O’Rourke is back to present her nightly one-hour exam preparation programme in the build up to this year’s exams. As well as advice for students and parents on dealing with exam pressure, a panel of experts will also be in studio to answer questions relating to this year’s syllabus, exam preparation, exam questions and much more.

    Every night the programme will tackle a range of subjects from the Leaving Certificate curriculum with experts answering questions from students. This is one of the essential guides to help students and parents through the exams. With Leaving Certificate exams starting on the 3rd June, this 15-show series is well worth considering for advertisers trying to reach that hard to get audience of 17 to 19 year olds.

    Once the exams begin on Wednesday 3rd June, the show will focus on reviewing each of that day’s papers as well as offering an in-depth preview of the following day’s papers. This is a three week series which will also cover important CAO advice.

    This year the exam series has developed a new one stop shop website www.rte.ie/exams with podcasts, audio, video and tips to help all students. It also features an ‘Ask the Expert’ section, Leaving Cert blogs and even an exam preparation play list for iPods. Last year’s series received over 50,000 downloads.

    Advertisers can be part of this special series from only €192 for a 30 sec spot (excl production).

    For further information, please contact Kathleen Murphy.

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  • Apr
    23


    For the first time ever – bonus airtime is now available on all RTE Radio packages across the three commercial stations during June, July and August 2009.

    Earn up to 60% bonus spots extra free on selected packages. This translates into bonus spot value of up to €7,000! See previous post concerning listenership of RTE Radio in Ireland.

    Please contact Kathleen Murphy for further details.

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  • Mar
    19


    RTE RADIO 1 – GAA Packages – up to 25% off spot rates

    Includes all key games plus All Ireland Hurling and Football Finals –

    10th May – 21st September 2009

    The radio programmes featured:

    1. Take Your Point, Sunday 18.00 – 19.00

    RTÉ Radio 1’s engaging GAA programme, Take Your Point, gives listeners the chance to air their reaction to all of the summer’s GAA Championship action.

    2. Drivetime Sport, Weekday 18.30 – 19.00

    Presented by Des Cahill, Drivetime Sport reflects Ireland’s passion for sport, the drama, the arguments, and the fun that take place before and after a big sporting occasion!

    3. Weekend Sport, Saturday / Sunday 14.00 – 18.00

    Join John Kenny (Sat) and Jacqui Hurley/Con Murphy (Sun) for exclusive live coverage of all GAA games.

    A choice of three packages and levels of saving and spend:

    1- The Senior Package

    10 spot package running in the following programmes:

    4 spots x Saturday Sport Saturday 14.00 – 18.00

    4 spots x Sunday Sport Sunday 14.00 – 18.00

    1 spot x Take Your Point Sunday 18.00 – 19.00

    1 spot x Drivetime Sport Monday 18.30 – 19.00

    Running for all 20 weeks, 10th May – 21st September

    Total number of spots: 200 (10 spots per week x 20 weeks)

    Rate Card Value: €69,060

    Package Cost: €52,000 (€2,600 per week x 20 weeks)

    25% saving vs. spot rate


    2 – The Intermediate Package

    4 spot package running in the following programmes:

    1 spot x Saturday Sport Saturday 14.00 – 18.00

    1 spot x Sunday Sport Sunday 14.00 – 18.00

    1 spot x Take Your Point Sunday 18.00 – 19.00

    1 spot x Drivetime Sport Monday 18.30 – 19.00

    Running for all 20 weeks, 10th May – 21st September

    Total number of spots: 80 (4 spots per week x 20 weeks)

    Rate Card Value: €34,260

    Package Cost: €27,000 (€1,350 per week x 20 weeks)

    21% saving vs. spot rate

    3 – The Minor Package

    10 spot Individual Weekend Package running in the following programmes:

    4 spots x Saturday Sport Saturday 14.00 – 18.00

    4 spots x Sunday Sport Sunday 14.00 – 18.00

    1 spot x Take Your Point Sunday 18.00 – 19.00

    1 spot x Drivetime Sport Monday 18.30 – 19.00

    Total number of spots: 10

    Available for 20 weeks, 10th May – 21st September

    Rate Card Value: €3,453 per weekend

    Package Cost: €3,000 per weekend*

    13% saving vs. spot rate

    * Priority access to the Hurling and Football Finals Weekend for a 10 spot package would cost €4,500.

    All packages are subject to availability


    Please contact Kathleen Murphy for further details.

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  • Feb
    16

    The Irish Times have decided to postpone their Postgraduate Feature until Tuesday 24th March 2009. This supplement was originally scheduled to run on Tuesday 3rd March. The supplement will include general articles on the growing popularity of the postgraduate option and will describe the range and variety of the courses available nationwide in third level colleges including the private colleges.  It will also look at the opportunities available to gain further diplomas and degrees as well as the opportunities available to graduates in gaining further qualifications.

    END

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  • Jan
    30


    RTE RADIO

    SUMMER RADIO BONUS AIRTIME OFFER 2009

    For the first time ever – bonus airtime is now available on all packages across the three RTE commercial radio stations during June, July and August 2009.

    Up to 60% bonus spots extra free on selected packages.

    Receive bonus airtime spot value of up to €7,000. Click here for full details.

    Further details and booking from kathleen@easonadvert.ie, now. Or ‘phone Dublin 01 8730477.

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