- BLOG BEAG –
A topical blog from Eason Advertising
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Feb4
Campaign planning: Heineken Cup Dates 2010
Filed under: Media, Media offers and promotions; Tagged as: Biarritz, Campaign planning, Heineken Cup, Leinster, Munster, Northampton, RTE RADIO 1No Comments
National radio RTÉ Radio 1 will be broadcasting all the key Heineken Cup games live and exclusive:Quarter Finals: Weekend of 9th – 11th April
Leinster vs. ASM Clermont AuvergneMunster vs. Northampton Saints
Semi-final 1: Weekend of 1st – 2nd May
Toulouse or Stade Français Paris vs. Leinster or ASM Clermont Auvergne
Semi-final 2: Weekend of 1st – 2nd May
Biarritz Olympique or Ospreys vs. Munster or Northampton Saints
Final – 22nd May – Stade de France
To co-incide with this coverage, RTE Radio are offering a 20 spot ‘Heineken Cup Package’ 2010 for €7,950*. Advertisers will have priority access to all live games with this exclusive package Contact Kathleen to secure this package of *4 spots per match depending on Munster/Leinster qualifying. Otherwise cost will be pro-rated down to reflect actual number of games.
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Jan29
What’s available for sponsorship on RTE Radio?
Filed under: Media, Media offers and promotions; Tagged as: RTE sponsorship, Sponsorship opportunitiesNo Comments
From time to time we are asked about sponsorship opportunities on RTE Radio, especially for longer term brand leverage objectives.Here’s a list we’ve compiled showing what’s currently available and what’s taken already, as of January 2010. We’ve included a note of the current incumbent sponsor where applicable. Further details from Kathleen@easonadvert.ie.
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RTE RADIO 1 Show Current Sponsor The Tubridy Show
Mon-Fri 09.00-10.00Sponsor TBA Mooney
Mon-Fri 15:00-16.30Available Weekday Weather
Mon-Fri 07.00-23.00EBS & Dimpco Risin’ Time with Maxi
Mon-Fri 05.30-07.00Available Ronan Collins
Mon-Fri 12:00-13.00Available February 2010 Liveline
Mon-Fri 13:45-15.00Specsavers Drivetime
Mon-Fri 16:30-19.00HSBC Sports at 7
Mon-Fri 19.00-19.30AIB Arena
Mon-Fri 19.30-20.00Available Miriam Meets
Saturday 09.00-10.00Airtricity The Business
Saturday 10:00-11.00Friends First Marian Finucane Weekend
Sat-Sun 11:00-13.00Flora Weekend Sport
Sat-Sun 14.00-18.00Ladbrokes ________________________________________________________________________
RTE RADIO 2FM Show Current Sponsor The Colm & Jim-Jim Breakfast Show
Mon-Fri 06.00-09.00Available Nob Nation
Monday Friday
(During The Gerry Ryan Show)Available The Gerry Ryan Show
Mon-Fri 09.00-12.00Available Rick O’Shea
Mon-Fri 12.00-15.00Erin Hot Cup Larry Gogan
Mon-Fri 15.00-16.00Available Will Leahy
Mon-Fri 16.00-19.00Available The Tommy & Hector Show
Sat 10.00-12.00Available Ballbusters
Sat 12.00-14.00Available 2fm Traffic & Travel
Mon–Sun 06.38 – 18.40
(10 bulletins per day)Available Seven Day Sport
Mon–Fri 06.30 – 19.00
Sat-Sun 12.00 – 19.00Available ________________________________________________________________________
RTE Lyric FM
Show Current Sponsor Liz Nolan’s Daybreak
06.30 – 09.00Available Classic Drive
16.00 – 19.00Available The JK Ensemble
14.00 – 16.00Available Weather
Monday – SundayAvailable Weekday Traffic
Monday – FridayAvailable Lyric Concert
Mon-Fri 20.00-23.00Available Sunday with Gay Byrne
14.00 – 16.00Available END
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May21No Comments
RTÉ 2FM’S EXAM SERIES “COUNTDOWN TO JUNE 06″ RETURNS MONDAY 25TH MAYThe RTÉ 2FM Leaving Certificate exam series, Countdown to 306 returns from Monday 25th May, 7pm to 8pm nightly on RTÉ 2fm.
Evelyn O’Rourke is back to present her nightly one-hour exam preparation programme in the build up to this year’s exams. As well as advice for students and parents on dealing with exam pressure, a panel of experts will also be in studio to answer questions relating to this year’s syllabus, exam preparation, exam questions and much more.
Every night the programme will tackle a range of subjects from the Leaving Certificate curriculum with experts answering questions from students. This is one of the essential guides to help students and parents through the exams. With Leaving Certificate exams starting on the 3rd June, this 15-show series is well worth considering for advertisers trying to reach that hard to get audience of 17 to 19 year olds.
Once the exams begin on Wednesday 3rd June, the show will focus on reviewing each of that day’s papers as well as offering an in-depth preview of the following day’s papers. This is a three week series which will also cover important CAO advice.
This year the exam series has developed a new one stop shop website www.rte.ie/exams with podcasts, audio, video and tips to help all students. It also features an ‘Ask the Expert’ section, Leaving Cert blogs and even an exam preparation play list for iPods. Last year’s series received over 50,000 downloads.
Advertisers can be part of this special series from only €192 for a 30 sec spot (excl production).
For further information, please contact Kathleen Murphy.
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Apr23
RTÉ RADIO – SUMMER BONUS OFFER 2009
Filed under: Media offers and promotions, News; Tagged as: bonus airtime, bonus spots, RTE Radio packagesNo Comments
For the first time ever – bonus airtime is now available on all RTE Radio packages across the three commercial stations during June, July and August 2009.
Earn up to 60% bonus spots extra free on selected packages. This translates into bonus spot value of up to €7,000! See previous post concerning listenership of RTE Radio in Ireland.
Please contact Kathleen Murphy for further details.
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Mar19No Comments
RTE RADIO 1 – GAA Packages – up to 25% off spot rates
Includes all key games plus All Ireland Hurling and Football Finals –
10th May – 21st September 2009
The radio programmes featured:
1. Take Your Point, Sunday 18.00 – 19.00
RTÉ Radio 1’s engaging GAA programme, Take Your Point, gives listeners the chance to air their reaction to all of the summer’s GAA Championship action.
2. Drivetime Sport, Weekday 18.30 – 19.00
Presented by Des Cahill, Drivetime Sport reflects Ireland’s passion for sport, the drama, the arguments, and the fun that take place before and after a big sporting occasion!
3. Weekend Sport, Saturday / Sunday 14.00 – 18.00
Join John Kenny (Sat) and Jacqui Hurley/Con Murphy (Sun) for exclusive live coverage of all GAA games.
A choice of three packages and levels of saving and spend:
1- The Senior Package
10 spot package running in the following programmes:
4 spots x Saturday Sport Saturday 14.00 – 18.00
4 spots x Sunday Sport Sunday 14.00 – 18.00
1 spot x Take Your Point Sunday 18.00 – 19.00
1 spot x Drivetime Sport Monday 18.30 – 19.00
Running for all 20 weeks, 10th May – 21st September
Total number of spots: 200 (10 spots per week x 20 weeks)
Rate Card Value: €69,060
Package Cost: €52,000 (€2,600 per week x 20 weeks)
25% saving vs. spot rate
2 – The Intermediate Package
4 spot package running in the following programmes:
1 spot x Saturday Sport Saturday 14.00 – 18.00
1 spot x Sunday Sport Sunday 14.00 – 18.00
1 spot x Take Your Point Sunday 18.00 – 19.00
1 spot x Drivetime Sport Monday 18.30 – 19.00
Running for all 20 weeks, 10th May – 21st September
Total number of spots: 80 (4 spots per week x 20 weeks)
Rate Card Value: €34,260
Package Cost: €27,000 (€1,350 per week x 20 weeks)
21% saving vs. spot rate
3 – The Minor Package
10 spot Individual Weekend Package running in the following programmes:
4 spots x Saturday Sport Saturday 14.00 – 18.00
4 spots x Sunday Sport Sunday 14.00 – 18.00
1 spot x Take Your Point Sunday 18.00 – 19.00
1 spot x Drivetime Sport Monday 18.30 – 19.00
Total number of spots: 10
Available for 20 weeks, 10th May – 21st September
Rate Card Value: €3,453 per weekend
Package Cost: €3,000 per weekend*
13% saving vs. spot rate
* Priority access to the Hurling and Football Finals Weekend for a 10 spot package would cost €4,500.
All packages are subject to availability
Please contact Kathleen Murphy for further details.
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Feb16No Comments
The Irish Times have decided to postpone their Postgraduate Feature until Tuesday 24th March 2009. This supplement was originally scheduled to run on Tuesday 3rd March. The supplement will include general articles on the growing popularity of the postgraduate option and will describe the range and variety of the courses available nationwide in third level colleges including the private colleges. It will also look at the opportunities available to gain further diplomas and degrees as well as the opportunities available to graduates in gaining further qualifications.
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Jan30
RTE Radio – summer 2009 bonus airtime offer
Filed under: Media offers and promotions; Tagged as: bonus airtime, Kathleen Murphy, packages on rte radio, rte, rte radio, rte radio rates radio promotions, summer radio bonusNo Comments
RTE RADIO
SUMMER RADIO BONUS AIRTIME OFFER 2009
For the first time ever – bonus airtime is now available on all packages across the three RTE commercial radio stations during June, July and August 2009.
Up to 60% bonus spots extra free on selected packages.
Receive bonus airtime spot value of up to €7,000. Click here for full details.
Further details and booking from kathleen@easonadvert.ie, now. Or ‘phone Dublin 01 8730477.
