- BLOG BEAG –

The Jan/Feb 2010 issue of Hodes Global News, which focuses on Employee Engagement, is now released. In this issue, Hodes Network experts from the U.K., Asia Pacific, the U.S., the Netherlands, Australia and Brazil examine the ways companies are engaging their workforce. As the relevance of this topic grows in importance to clients, we believe this issue will be well received in the marketplace and sets the Hodes Global Network apart from others. Eason Advertising would like to thank all our partners who have contributed.

Hodes Global News is available for download from our main site or directly from here. Note pdf file is approx 3.6 m/b.

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In a follow up to our last Network Update, the Hodes Global Network (of which Eason Advertising is sole Irish affiliate) has been busy. Here’s how….

New Business Wins

Shire Pharmaceuticals for Hodes UK and HodesUS

Lockheed Martin for Hodes U.S. and Adcorp, the network affiliate in Australia

Interesting HR campaigns

Hodes Hong Kong, together with Hodes U.K., created a global employee engagement program for HSBC Commercial Banking employees to understand, engage in and promote their new global brand campaign. The essence of this program was for staff to embrace the external brand campaign message by sharing how they themselves have achieved “success” in their professional and personal lives, as well as how they can help others achieve success. The multimedia program included an intranet-based website, online promotional banners, a management toolkit, posters, events, premiums, presentation templates, screensavers and more.

2009 Creative Excellence Awards

The Hodes Global Network is proud to announce that we won a total of eleven awards at the 2009 Creative Excellence Awards- double the number by any other network, JWT, TMP or Shaker! Thanks to our partners from the UK, US, Australia, France, The Netherlands, Hong Kong, Singapore, China, Thailand and India for submitted outstanding work, which resulted in the following Global wins. The full list follows:

Print Promotion or Collateral

1st Bernard Hodes Global Network: Marks & Spencer / Hodes – Hong Kong

Honorable Mention Bernard Hodes Global Network: HSBC Singapore / Hodes – Singapore

Non-Print Promotion or Collateral

1st Bernard Hodes Global Network: UIMM / Hodes4people – France

Radio

1st Bernard Hodes Global Network: Rio Tinto / Adcorp – Australia

Television

1st Bernard Hodes Global Network: Royal Netherlands Navy / the Netherlands : ACA/JES communicatie

Event Marketing Strategy

1st Bernard Hodes Global Network: Microsoft China / Hodes/Oxus Solutions Limited – China

2nd Bernard Hodes Global Network: Colgate-Palmolive (Thailand) Limited / PacRim Talent Solutions – Thailand

3rd Bernard Hodes Global Network: Department of Labour / Adcorp – Australia

Online Media

Honorable Mention Bernard Hodes Global Network: Arbitron Technology Services India Pvt. Ltd. / TMI Network – India

Other

2nd Bernard Hodes Global Network: St. George Bank / Adcorp – Australia

Best Multimedia Campaign

3rd Bernard Hodes Global Network: Department of Labour / Adcorp – Australia

Other Awards

Belgium

Geomedia, our partner in Belgium, won Vacature’s Best Recruitment Ad Award for the ad they created for the Brussels Transport Authority. Vacature is the largest Flemish recruitment weekly in Belgium.

France

Hodes4people, our partner in France, won a 2009 bronze Topcom Business Award for the campaign they created for PwC. They also won the 2008 award from ACCE (Les Agences Conseil en Communication pour l’Emploi) for the campaign they created for Bouygues Immobilier.

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Hodes Global News: SEPTEMBER 2008 | VOLUME 5 EDITION 1

In this issue we touch on just a few of the many new and exciting recruiting innovations that have not only taken our industry by storm, but have truly become part of our everyday lives.

As communicating online has become as natural as pouring our morning cup of coffee, people have begun to bring their workplace experiences-both aspirational as well as experienced-out of the cubicles and into the interactive limelight. From Advice A/S in Denmark, employer brand guru Rolf Lodberg offers up some sound tips to employers on managing the next generation’s expectations in this new open digital landscape. And with blogging communities springing up daily (Facebook alone grew a whopping 305% in the last year), Hodes U.S. strategist Mark Hornung advises us all in his thoughtful article on the Social Media blitz: employer take heed. While in the Netherlands, Onno Gout at ACS/JES Communicatie illustrates a relationship marketing solution for Rabobank that successfully used new digital calling technology to drive in hires and set their brand apart from the competition. Finally, one of our own, Renee Afshar, illustrates first-hand how Hodes, like other global companies, is discovering how easily talent threads together across both borders and oceans, as she relates her own personal story of moving from Hodes U.S.’s Atlanta office to Adcorp in Australia.

I hope you enjoy and benefit from the examples we set forth. As we have done for over three decades, Hodes continues to search for new solutions to your hiring needs while keeping an experienced ear to the ground and, I would imagine for some time to come, a close watch on the ever increasing social media sites and soundbites that are impacting our lives and our perceptions of employers and employees alike.

Alan V. Schwartz

President and CEO

Bernard Hodes Group

www.hodes.com/globalnetwork – talent solutions for the global-minded.

CONTENTS

1. ON INNOVATION : The Netherlands’ Rabobank calls on new technology for new hires
2. ON BRANDING :Five rules from Denmark on recruiting the digital generation
3. ON TRANSITIONS : From the States to Down Under, one employee makes the move

EMAIL for full details and PDF.