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Need inspiration, encouragement or advice to face the New Year?

Eason offers 20% off 80 self help books in “Life Choices” promotion

December 2009: In a world of continuous change, the global desire for individuals to attempt to take control of their lives and bring about positive changes every New Year is reliably consistent. And 2010 will be no different. Embracing the New Year surge for self-help, Easons, Ireland’s favourite book store, is offering customers 20% off a range of 80 inspirational books starting on January 4^th 2010.

Maria Dickenson, Head of Purchasing at Eason said: “We sell almost four times as many self help books in the first week of January compared to any other week of the year. Given the current economic climate, I’d imagine that lots of people will be looking at ways to help themselves – be it emotionally, financially, or spiritually – during these challenging times.  Books are a great value way to gain fresh perspectives and motivation and every year we see a range of new titles offering guidance and the continuing popularity of a number of classic titles”.

Some of the new titles set to sell strongly in 2010 include Committed by Elizabeth Gilbert, the sequel to the very successful and much-loved Eat Pray Love; 10 Secrets of 100% Healthy People the new title by Patrick Holford; The Yin Yang Complex a brand-new title from Irish publisher Mercier Press written by Dublin-based author Brendan Foley.

It’s not all about the new books though with classic self-help titles continuing to top the sales year after year. As a result, many popular self-help books have launched new editions this year such as 7 Habits of Highly Effective People by Stephen Covey, I Can Make You Thin by Paul McKenna, The Power of Positive Thinking by Norman Vincent Peale and The Power of Now by Eckhart Tolle.

These titles sold very strongly last year alongside other classics by Allen Carr, M. Scott Peck, John Gray and Spencer Johnson. The biggest-selling titles in Eason’s 2009 promotion were Angels In My Hair by Lorna Byrne and The Secret by Rhonda Byrne, both of which are expected to the top the bestseller charts again this year.

Maria Dickenson added “Two additional categories of self help books that have seen a surge in recent times are spirituality and angel books and personal finance titles. Despite predictions for a huge increase in traditional religious titles this year, the trends are showing a move to Mind Body Spirit-based books featuring angels and spirituality.  On the other hand, the economy is obviously at the forefront of everyone’s mind and in the wake of the budget we expect to see a surge in interest in personal finance titles”.

The Life Choices promotion will run in Eason stores nationwide from Monday January 4^th – Sunday February 14^th and offers 20% off a range of 80 titles. Please see full list of titles below.

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For further information contact:

G Gilligan, FD, 01-6633612

R Clarke, EASL, 01 873 0477