- BLOG BEAG –

It’s a long time coming and very much anticipated but the Internet Advertising Bureau of Ireland is working hard at finalising the inputs for their IAB/PwC Online Adspend Survey, according to the Institute of Advertising Practitioners in Ireland (IAPI). Survey participants include publishers/websites, sales houses and online advertising networks. As soon as there is something meaningful to share, we shall post.

While IAB Ireland is recently established, IAB Europe has been running since 1998. The IAB in the UK is streets ahead of Ireland and there is copious research available here. Hence the sense of expectancy for our market.

IAB Europe exists to support and promote the growth of the European digital and interactive marketing industry.