- BLOG BEAG –

PRESS RELEASE

Love is in the Air this Valentine’s Day at Eason!

Win a romantic hot air balloon ride for two!

Love is truly in the air in the card department in Eason stores this Valentines Day where there is a chance to win a fabulous romantic hot air balloon trip for two as part of the “Love is in the Air at Easons” promotion! As if this wasn’t enough, customers buying a Valentine card from the huge selection at any Eason store nationwide can also purchase a luxurious box of Lindt chocolates at the special price of €3.99.

A recent Eason survey showed a trend of last minute shopping for Valentines Day with 70% of people buying their cards the day before, or the day of, Valentines. However, you can enter the “Love is in the Air” competition online at www.easons.com from 1^st February right up until Valentines Day.

A recent survey into Valentine card purchasing behaviour commissioned by Easons showed that the majority of Irish people choose romance and humour ahead of raunchy cards for their loved ones on Valentines Day. When choosing a way to show their love on Valentines Day, funny cards emerged as the favourite at 40%; with romantic cards at 36% and raunchy cards trailing at 24%. Romantic cards were the favourite among females (43%) with males preferring funny (39%); closely followed by raunchy (34%).

The Love is in the Air competition at Easons is open to all and can be entered online at www.easons.com from 1^st February until 14^th February.

Ends

For further information contact:

G Gilligan, FD, 01- 6633612

R Clarke, EASL, 01- 873 0477