- BLOG BEAG –

In a follow up to our last Network Update, the Hodes Global Network (of which Eason Advertising is sole Irish affiliate) has been busy. Here’s how….

New Business Wins

Shire Pharmaceuticals for Hodes UK and HodesUS

Lockheed Martin for Hodes U.S. and Adcorp, the network affiliate in Australia

Interesting HR campaigns

Hodes Hong Kong, together with Hodes U.K., created a global employee engagement program for HSBC Commercial Banking employees to understand, engage in and promote their new global brand campaign. The essence of this program was for staff to embrace the external brand campaign message by sharing how they themselves have achieved “success” in their professional and personal lives, as well as how they can help others achieve success. The multimedia program included an intranet-based website, online promotional banners, a management toolkit, posters, events, premiums, presentation templates, screensavers and more.

2009 Creative Excellence Awards

The Hodes Global Network is proud to announce that we won a total of eleven awards at the 2009 Creative Excellence Awards- double the number by any other network, JWT, TMP or Shaker! Thanks to our partners from the UK, US, Australia, France, The Netherlands, Hong Kong, Singapore, China, Thailand and India for submitted outstanding work, which resulted in the following Global wins. The full list follows:

Print Promotion or Collateral

1st Bernard Hodes Global Network: Marks & Spencer / Hodes – Hong Kong

Honorable Mention Bernard Hodes Global Network: HSBC Singapore / Hodes – Singapore

Non-Print Promotion or Collateral

1st Bernard Hodes Global Network: UIMM / Hodes4people – France

Radio

1st Bernard Hodes Global Network: Rio Tinto / Adcorp – Australia

Television

1st Bernard Hodes Global Network: Royal Netherlands Navy / the Netherlands : ACA/JES communicatie

Event Marketing Strategy

1st Bernard Hodes Global Network: Microsoft China / Hodes/Oxus Solutions Limited – China

2nd Bernard Hodes Global Network: Colgate-Palmolive (Thailand) Limited / PacRim Talent Solutions – Thailand

3rd Bernard Hodes Global Network: Department of Labour / Adcorp – Australia

Online Media

Honorable Mention Bernard Hodes Global Network: Arbitron Technology Services India Pvt. Ltd. / TMI Network – India

Other

2nd Bernard Hodes Global Network: St. George Bank / Adcorp – Australia

Best Multimedia Campaign

3rd Bernard Hodes Global Network: Department of Labour / Adcorp – Australia

Other Awards

Belgium

Geomedia, our partner in Belgium, won Vacature’s Best Recruitment Ad Award for the ad they created for the Brussels Transport Authority. Vacature is the largest Flemish recruitment weekly in Belgium.

France

Hodes4people, our partner in France, won a 2009 bronze Topcom Business Award for the campaign they created for PwC. They also won the 2008 award from ACCE (Les Agences Conseil en Communication pour l’Emploi) for the campaign they created for Bouygues Immobilier.

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