- BLOG BEAG –

There’s a very interesting piece on the Royal Pingdom (a website monitoring service) blog attempting to shed light on the relative popularities of social networking sites.

Simply put, Royal Pingdom ask, how do you put a number on how engaging a site is?

For the sake of argument, they have used the monthly visits per visitor X page views per visit  i.e.”visitor activity level”

Here’s their result. Stats from Google Adplanner, and the view is worldwide.

A clear leader: Facebook by quite a stretch.

A few observations:

• These numbers might appear a bit unfair to Twitter. Many of its users rely heavily on applications to access the site and don’t necessarily spend much time on the site itself.
• Facebook not only has a huge of users (350 million+) but the site manages to wring out so many page views from each one. This is bound to be extremely good news for Facebook’s income from advertising.

For more observations and a closer look at visitor behaviour on social networking site check out this excellent post here.

END