- BLOG BEAG –

The Ryanair v blogger affair gets more and more interesting in terms of the reach of the blogging community. Anyone not convinced of the power of blogs should check out this story. For those of you unfamiliar with the primary source check it out here. See posting # 10 in particular.

We’ve been tracking (j-roe-master) the postings since the affair first started just to see the growth. RTE and CNN featured the story on 26/2/09. It may have been a flash in the pan, but boy what a big flash, and a very big pan.

It may only have generated approx 437 direct postings in just over a week but the story has gone around the world via CNN, RTE TV and the online press, trade and academic blogs in Europe and America.

Remember, it all started on February 19th, 2009 at 11:34 am with one posting on a freelance web designers blog. One guy in his bedroom generated publicity and interaction worth tens of thousands of euro from reputable mainstream traditional (and expensive) media in Ireland, Germany, Italy, America, Germany and more on the basis of what was in essence a public email.

Blogging is more than a technology and something you should consider as a small but increasingly significant part of your communications tool set.

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