- BLOG BEAG –

Ever wondered about Neilsen, CPTs, TVRs, OTSs, conversions, Universes, Peoplemeters? The latest update to national TV broadcaster RTE’s very useful Guide to TV Audience Measurement including 2009 and 2010 detail, is out. Includes a Media A to Z, and importantly, explanation about how and why Cost Per Thousands fluctuate (a function of Impact and Revenue of course!). Keep your Agency on its toes – available from RTE or direct from Eason Advertising.