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Mar20
Biggest jump ever for Eason Advertising in the National Newspapers of Ireland (NNI) league table for year end 2008.
Filed under: Media, News; Tagged as: 2008 spend, advertising agency spends in national press, national press spend 2008, NNI, Top 10, year endNo Comments
For the first time ever Eason Advertising has hit the # 7 position in the table of spend with the National Newspapers of Ireland 2008 year-end spend, a remarkable achievement for an agency its size.Consistently holding 10th position up until now, this increase in our rating is good news for our clients. It secures our buying power and long standing influence within the Irish press. The battle amongst the multi-national conglomerate agencies intensifies. These figures go some way to proving that there is a healthy outlook for small Irish agencies supporting small Irish organisations.
NNI Agency League Table for Jan to Dec 2008
1
AEGIS MEDIA
44,545,429
2
MINDSHARE/MEDIACOM/MEC
27,237,239
3
MAGNA IRELAND
24,572,543
4
PUBLICIS GROUPE MEDIA
24,422,218
5
OMNICOM MEDIA GROUP (OMD & PHD)
10,213,270
6
MEDIAWORKS/ OWENS DDB
5,588,731
7
EASON ADVERTISING
3,193,157
8
TMP WORLDWIDE
3,111,306
9
GT MEDIA
3,106,397
10
JAVELIN YOUNG & RUBICAM
2,445,719
Although overall ad revenue was down on the 2007 figure, the total amount spent by agencies on behalf of their clients remained stable, dropping by just 7% or €14 million.
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