- BLOG BEAG – A topical blog from Eason Advertising
  • Feb
    23

    Uncomfortable reading for newspaper advertising managers – circulations fall for most newspapers last year


    According to the latest Audit Bureau of Circulation (ABC) figures, newspaper circulation figures for the second half of 2008 fell for most of the country’s daily and Sunday newspapers compared with the same period in 2007.

    More detailed information covering all ABC audited titles on the island of Ireland including magazines, is available from Eason Advertising. However, here are the uncomfortable headlines about newspaper circulations in summary. Note that this does not include UK newspapers with Irish editions circulating in Ireland eg The Sunday Times. These figures out in due course. Also these figures concern circulations only, not readerships.

    Just one “winner” on the same period a year earlier:

    • Sunday Business Post – up just over 2% to 54,993.

    Little or no change on the same period a year earlier:

    • The Sunday World was little changed at 285,214

    The losers on the same period a year earlier:

    • Irish Independent (largest circulating daily) – 54,610, down 4%
    • The Irish Times – 115,462 – down 3%
    • The Irish Examiner – 52,544 – down 6%
    • The Evening Herald 74,927 down almost 9%
    • Evening Echo 24,522 down 5.3%
    • The Sunday Independent – 270,362, down 4.3%
    • The Sunday Tribune – 66,672- down 4.8%

    The ABC report also provided figures for a number of websites. See table below.

    We’ve ranked them by what we consider to be one of the best criteria: unique users. Note some of the periods are not recent. Note also that this list is restricted to sites who chose to subscribe to the rigorous  ABC method of independent audit.

    ABC REPORT – ONLINE PROPERTIES – DEC 08 figures
    REPUBLIC OF IRELAND
    Site Name Unique Users/Browsers Page Impressions Visits Period
    1 RTE www.rte.ie 2,395,037 55,251,633 Oct-08
    2 www.independent.ie www.independent.ie 1,787,503 23,127,981 Oct-08
    3 Boards.ie www.boards.ie 1,708,718 22,221,109 Sep-08
    4 Irish Times www.ireland.com 1,151,408 18,232,253 Oct-07
    5 Eircom home.eircom.net 1,033,294 37,701,807 8,637,819 Apr-2007
    6 Daft.ie www.daft.ie 1,025,838 85,651,980 Sep-2008
    7 carzone.ie www.carzone.ie 763,569 65,330,291 Jan-08
    8 Irishjobs www.irishjobs.ie 526,548 10,753,187 963,397 Jan-08
    9 Buyandsell.ie www.buyandsell.ie 349,498 4,879,935 Mar-07
    10 MyHome.ie www.myhome.ie 339,233 26,436,425 876,814 Sep-06
    11 Pigsback.com www.pigsback.com 320,684 11,887,641 Mar-08
    12 PropertyNews.com www.propertynews.com 254,536 12,182,748 701,682 Aug-06
    13 Monster.ie www.monster.ie 158,644 3,100,685 288,413 Sep-05
    14 Anotherfriend.com www.anotherfriend.com 141,616 8,810,325 May-2008
    15 IrishFA www.irishfa.com 70,647 681,817 Sep-2008
    NORTHERN IRELAND
    1 Belfast Telegraph Online www.belfasttelegraph.co.uk 718,684 4,370,652 Oct-08
    2 4ni.co.uk www.4ni.co.uk 496,232 1,518,676 Oct-08
    3 4rfv.co.uk www.4rfv.co.uk 138,216 409,377 Oct-08
    4 NIJobs.com www.nijobs.com 124,617 2,541,930 233,972 Jan-08
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